at Dentsu, Tokyo for Onward Group, Tokyo

Jiyuku is fashion brand established by Onward Fashion. Inspired by Japanese aesthetics and culture the brand offers simple and modern clothing for women, with a focus on high-quality fabrics and minimalist design.

The fashion brands design aesthetic is based on minimalism and emphasizes a clean and structured visual language for their marketing materials and website. A clear raster structure and full-size images are essential components of the design. White space is utilized on product pages to create a focused view of the design, highlighting the details and high-quality finishes. The primary objective was to create a clean and modern appearance that accentuates the timeless and classic nature of each presented piece.


Creative Director

Hiroshi Takahashi

Art Direction & Design

Michael Tom Schmidt

Web Development

Hiro Suzuki