Harrods x Bang & Olufsen

Client

TBWA London

Deliverables

Branding

Year

2014

Result

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The Beoplay A9 is a premium wireless speaker system created by Bang & Olufsen, renowned for its unique and iconic round design that is more akin to a piece of art or furniture. To showcase the product, I created for Harrods and B&O in London two attention-grabbing display windows that would highlight its beauty and functionality.

When taking off the front fabric it is discovered that there is a Fibonacci pattern behind the cover of the Beoplay A9, making it a perfect inspiration for the backdrop for the display windows. The minimalistic approach perfectly complements with the speaker’s slogan, “The Invisible Speaker,” to create a presentation that highlights both the aesthetic and functional features of the product.

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